Case Study

As a leader in renewable energy, Renogy.com is dedicated to empowering individuals with sustainable, DIY-friendly solar power solutions. With the growing demand for renewable energy, optimizing their digital marketing became crucial to effectively reach potential customers. Renogy faced two main challenges: their affiliate program lacked an effective email retargeting strategy, and their internal email marketing was underdeveloped. This limited their ability to convert site traffic into sales and maximize their impact on promoting sustainable living.