How Sur La Table Generated $6.2M in Incremental Revenue

Case Study

SurLaTable.com was launched in 1999 after Sur La Table saw great success with its first stores and catalog. Today SurLaTable.com gets millions of shoppers monthly and grossed over $100M in sales in 2021. With over 20 years of success in their eCommerce store, Sur La Table was looking for a new way to increase conversions from their site visitors and incentivize those shoppers to order with them instead of a competitor.

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