Easter is right around the corner and it’s a great opportunity to run promotions to increase sales at your store. Here are a few proven campaign and promotion ideas on what you should run for the Easter holiday season.
Benefits of Easter promotions
Customers are always on the lookout for deals and discounts during holidays, and Easter is no exception. By promoting your Easter deals on your website, social media, and email marketing campaigns, you can attract customers who are searching for Easter-themed products or looking for bargains.
Another benefit of running Easter promotions is that they can increase customer loyalty. When customers feel that they are getting a good deal or receiving special treatment, they are more likely to return to your store in the future. By offering exclusive Easter promotions, you can create a sense of urgency and excitement that encourages customers to come back to your site and make more purchases.
In addition to driving traffic and increasing customer loyalty, Easter promotions can also help you stand out from the competition. With so many online retailers vying for customers' attention during the holiday season, it can be challenging to differentiate yourself. By creating unique Easter promotions that reflect your brand's personality and values, you can capture customers' attention and stand out from the crowd.
Creating Effective Easter Promotions
Use Easter-themed language and imagery in your promotions. This can help create a sense of excitement and urgency among your customers. Use phrases like "Easter sale," "hop into savings," or "egg-cellent deals" to catch customers' attention. Incorporate Easter-themed imagery such as bunnies, eggs, or pastel colors into your promotional materials to create a cohesive Easter theme.
Additionally, tie your promotions to specific products or product categories. By offering discounts on specific products or product categories, you can incentivize customers to make purchases they may not have otherwise considered.
For example, you could offer a discount on Easter-themed clothing or accessories, or bundle Easter-related products together. If you don’t have anything that’s specifically Easter-related, you can create a bundle of your items and call it an Easter gift package.
You should also create a sense of urgency by using limited-time offers. Setting a specific timeframe for your promotions — week-long sale or a flash sale — creates a sense of urgency and encourages customers to act quickly. You could also offer limited quantities of certain products or discounts to create a sense of exclusivity and encourage customers to act fast.
Finally, don’t forget to promote your Easter promotions across multiple channels. Utilize your website, social media, email marketing, and any other relevant channels to promote your Easter promotions to your target audience. Promoting your offers through multiple channels increases the reach of your promotions and ensures that customers are aware of the deals and discounts you are offering.
Easter promotions your brand could use
Here are some successful promotions you can run during the Easter holiday season:
Discounts: One of the most common types of Easter promotions is offering discounts on products. You can offer: a percentage off, a dollar amount off, or a buy-one-get-one-free deal to incentivize customers to make a purchase. This type of promotion is effective because customers feel like they are getting a good deal.
Free shipping: Most shoppers love free shipping. A promotion to consider is offering free shipping on Easter-themed products or on orders above a certain amount. This can be especially effective for ecommerce merchants who sell larger or heavier products, as shipping costs can often deter customers from making a purchase.
Gift with purchase: You can also offer a free gift with a purchase during the Easter season. This could be a small Easter-themed item, such as a stuffed animal or a set of Easter-themed stickers. You could also offer a product that complements the item being purchased, such as a free book with the purchase of a children's Easter book. What’s important is the customer feeling like they’re getting something of value for free — the gift’s value often doesn’t matter.
Bundle deals: You can also create bundle deals that offer multiple products at a discounted price. This is a great way to encourage customers to purchase more products while also offering a discount. For example, you could create an Easter-themed gift basket that includes several items at a discounted price. The products in this gift basket don’t have to be necessarily Easter-related, either.
Exclusive products: You can create exclusive Easter-themed products that are only available for a limited time. This can create a sense of urgency and exclusivity among customers, encouraging them to make a purchase before the product is no longer available. This doesn’t have to be a net-new product — it could be an existing product you deliver in a limited, Easter color.
Make the most out of your Easter promotions with SafeOpt
If you’ve followed the advice in this article, you’re pretty well set up for success. But, don’t let all that hard work go to waste because of abandoned carts.
We all know that abandoned carts are a huge problem in ecommerce, with more than 70% of shoppers carts are abandoned without a purchase every year. Thankfully, solutions like SafeOpt will help you recover 3-5 times more of the shoppers who abandon your website.
SafeOpt empowers brands of all sizes to reach more abandoned-cart shoppers with targeted, relevant email messages and special offers. It complements your current email system by expanding your reach of potential customers you can reach by email — all in a cost-effective way that’s compliant with privacy and email regulations.
How does it work? Shoppers sign up to receive verified offers directly from SafeOpt or its publishing partners. Merchants install a small javascript code on their website to identify these shoppers. If these shoppers abandon their cart after browsing your site, you can now reach them with an email offer that will nudge them to complete the purchase.
SafeOpt has been wildly effective for a variety of brands. One online furniture retailer drove $3.1 million in revenue thanks to SafeOpt. An online food and beverage company has seen a staggering 14% post-click conversion rate with SafeOpt messages. See how SafeOpt can help your brand recover lost revenue.
By following the tips in this article and leveraging innovative solutions like SafeOpt, you’re sure to have an egg-cellent Easter holiday shopping season.
