eCommerce conversion optimization holds the key to your sales growth and success. Here are a few proven eCommerce conversion optimization strategies that will help you boost sales and grow your online business.
Get the most out of your existing traffic
Online store owners often dedicate a large portion of their budget and mindshare to getting new customers. That’s very important, but don’t ignore your existing traffic and prospective customers. We all know that shopping cart abandonment is a huge problem for eCommerce and chipping away at your abandoned cart rate can go a long way towards increasing your revenue.
You should already have a robust abandoned cart email marketing program. If not, we’ve put together a list of 13 abandoned cart emails that will help you recover lost sales. But what about the potential shoppers who abandon your carts and you don’t have their email addresses?
That’s where innovative services like SafeOpt come to the rescue. SafeOpt complements your current email system by allowing you to recover 3-5x more shoppers who abandon your website in a way that’s cost-effective and fully compliant with email and privacy regulations.
Shoppers sign up directly with SafeOpt or its media partners to receive verified offers from over 1,000 leading brands. Retailers install a simple script on their site which can identify SafeOpt shoppers. If they abandon their cart on your website, you can now send them an offer via email which can help nudge them to the purchasing finish line.
See why SafeOpt has helped over 1,000 brands recover more than $100 million in lost revenue by signing up for a SafeOpt demo today.
Prioritize mobile-first design
We’ve all been to online stores on our phones that just don’t feel like they’re designed for mobile. The images are too big or small, it’s hard to navigate, and checking out can be a challenge.
With mobile users dominating eCommerce traffic, optimizing your website for mobile devices becomes essential. Invest in responsive design and mobile optimization techniques to enhance the user experience. Focus on improving mobile page load times, simplifying navigation, and ensuring that all content remains easily accessible on smaller screens.
When it comes to checkout on mobile, consider adding alternative payment methods that are easy to use on mobile like Apple Pay, Google Pay, or Samsung Pay.
Simplify website navigation and search functionality
User-friendly navigation encourages customers to explore your site and find desired products easily. Create intuitive menus and categorize products logically to facilitate seamless browsing. Improve search functionality by incorporating filters, auto-suggestions, and accurate search results to help users find what they're looking for quickly.
Optimize product pages for higher conversions
High-converting product pages include compelling product descriptions, high-quality images, and engaging videos. Write clear, informative descriptions that highlight the product's features and benefits. Invest in professional photography and video production to showcase your products in the best possible light.
To limit the expenses, you can start with a subset of your products. For example, take your top-selling products and invest in professional photography or videos. Then, you can see if this made a meaningful difference in your conversion rate. If so, you can better justify your investment in more photography for other products.
Use social proof and customer reviews
Nobody wants to buy a bad product. Social proof plays a vital role in influencing purchasing decisions.
Display customer reviews prominently on your website to build trust and credibility. Encourage customers to share their experiences by offering incentives for leaving reviews. Additionally, showcase user-generated content, such as social media posts or unboxing videos, to further demonstrate your products' value.
Streamline the checkout process
A major reason people abandon their online shopping carts could be that you’ve unknowingly made it too hard for them to give you their money. A slow, buggy checkout process that involves too many steps is a surefire way to see prospective shoppers abandon their carts.
Reducing cart abandonment rates directly contributes to increased conversions. Create a fast, secure, and user-friendly checkout process that minimizes friction. Offer multiple payment options, transparent shipping costs, and a guest checkout feature to accommodate diverse customer preferences.
Utilize personalization and recommendations
The beauty of an online shopping experience is that it can be tailored (or feel like it’s tailored) to the individual shopper’s preferences. That personalization can greatly improve your overall conversion rates.
You can personalize your offerings by tailoring product recommendations based on browsing history or purchase patterns. Implement AI and machine learning tools to analyze customer data and deliver personalized suggestions — this may sound intimidating, but there are tons of easy-to-use AI tools nowadays.
Implement A/B testing for continuous improvement
A/B testing allows you to compare different elements of your website and identify which versions yield the highest conversion rates. Test elements such as headlines, calls-to-action, and layout designs to make data-driven decisions for continuous improvement. Regularly analyze your test results and implement changes that drive better results.
Optimize for SEO and page speed
An optimized website not only ranks higher in search engine results but also delivers a better user experience, leading to increased conversions. Improve website loading times and search engine visibility by optimizing images, using a content delivery network (CDN), and compressing website files. Utilize SEO tools and resources to analyze and optimize your website's performance.
Small improvements can really add up
These are all proven ways to increase your conversion rate for your store. By putting these strategies into action, you'll see a significant increase in conversions and build a loyal customer base.
But remember, you don’t have to do all of these things at once. You can prioritize based on your resources and what will make the biggest impact. For example, you may consider using SafeOpt first because it’s a proven way to increase conversions, and you only pay if it leads to sales. You can then kick off larger projects like improving your overall mobile experience.
