Case Study
Tweedle Farms, a family-owned Oregon farm specializing in premium CBD hemp flower, faced the challenge of declining website traffic amidst a rapidly growing CBD and Hemp industry.
Jason Evans, Tweedle Farms Co-Founder and Co-Owner, attributed the decrease to a surge in online competitors, saying, “We have seen a decrease in traffic over the last 18 months and we attribute that partially to the wild growth of online companies in hemp and CBD space.” Recognizing the importance of first-party data, Jason aimed to augment their customer database and leverage the existing traffic more efficiently.
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